96% of Business Leaders Agree companies must
continue to invest in social media marketing to be successful.
3 Types of Social Media Services
Social Media Strategy
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Comprehensive social media strategy development.
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Audience research and target audience identification.
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Content planning and editorial calendar creation.
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Competitor analysis and industry trends monitoring.
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Brand voice and tone definition.
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Metrics and KPIs establishment for tracking success.
Best for: Small businesses and startups looking to establish a strong social media presence with a well-defined strategy but prefer to handle day-to-day posting & community engagement themselves.
Social Media MArketing (Organic)
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Content creation, including posts, images, and videos.
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Regular posting and engagement with the audience.
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Community management, outreach as well as responding to comments and inquiries.
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Hashtag research and optimization.
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Building and nurturing organic follower growth.
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Content performance analysis and adjustments.
Best for: Businesses with the resources to consistently produce content and engage with their audience, aiming to grow their social media presence organically over time.
Social Media Marketing (Paid)
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Targeted advertising campaigns on platforms like Facebook Ads or Instagram Ads.
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Budget allocation and bid optimization.
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Ad creative design and A/B testing.
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Conversion tracking and ROI measurement.
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Custom audience creation and retargeting.
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Continuous optimization based on campaign performance.
Best for: Established businesses with a budget for advertising, looking to accelerate their social media growth and drive specific business objectives such as lead generation or sales.
What it is
Social media encompasses much more than just posts. Here's a concise overview that dives deeper into what we offer.
Analytic Insights
We use data to uncover valuable trends and patterns, allowing our clients to strategically optimize our efforts in their operations to drive sales growth.
Community Engagement
Our team is entirely focused on creating meaningful interactions that can turn into valuable customers and leads for your brand. Think of us as your brand advocates, making sure your services connect with the right audience.
Marketing Strategy
No matter the scale of your competition, a business should continually conduct a SWOT analysis (strengths, weaknesses, opportunities, & threats) on not only your accounts but those of your competitors. This analysis will factor into our continually evolving marketing strategy.
Strategic Posting
In crafting quality posts, we adhere to a meticulous approach. Each post is purposeful, tailored to your unique client demographic, and aligned with your brand's aesthetic. Consistency in fonts, colors, and visual elements not only reinforces brand recognition but also ensures that your products and services remain fresh in the minds of your audience.
Content Creation
When it comes to acquiring content, there are three levels:
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Collecting: This involves physically gathering photos and videos.
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Creating: This level is about building content entirely from scratch, such as designing flyers or advertisements.
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Enhancing: Here, you take existing material and transform it into usable content.
In simpler terms, content creation means making something new from the ground up, while content curation is more like selecting and organizing existing content that others have created.
Team Communication
To track progress, we hold monthly strategy meetings. We provide comprehensive progress reports, tailored to each platform's performance metrics. Adjustments are promptly implemented to ensure continued growth.