Marketing Agencies Are in Trouble (and Here’s Why)
Let’s be honest: marketing agencies are in big trouble. AI can now run your entire social media and do it faster, cheaper, and in many cases, better than what the traditional agency charging thousands a month could produce.
But here’s the real issue. While the technology is evolving, most businesses are still stuck in old patterns of not having a social presence, not investing much effort towards the presence they do have, or continuing to pay the same agency who never proved ROI.
Sunk-cost fallacy: the phenomenon whereby a person is reluctant to abandon a strategy or course of action because they have invested heavily in it, even when it is clear that abandonment would be more beneficial.
Businesses are wasting time, money, and energy trying to keep up with a game that’s completely changed and continues to evolve daily.
That’s why I started Krailo Socials.
I was tired of watching good businesses run by good people stay completely invisible online. Word of mouth (WOM) does a lot for promoting a company but it shouldn't be relied on as the sole or primary business growth strategy.
Where It All Started
Before AI tools and LLMs went mainstream, I was hired in 2021 to help a small local bar in Texas rebrand itself, Nephews, San Marcos Texas.
At the time, I was primarily experimenting with strategies I knew worked on social media using creativity, storytelling, and strategy to help get this bar back up and running after COVID.
There was no ad budget. No fancy production team. Just me in my living room at night engaging with customers and posting honest and real social media content.
And it worked.
That little bar started getting noticed, gaining new customers, and building a real online presence. That project opened my eyes to something big:
If a small business could grow with a few authentic posts, any business could.
That realization became the seed that grew into Krailo Socials.
What We Do Differently at Krailo Socials
Today, Krailo Socials runs done-for-you social media management for brands across industries: B2B, B2C, startups, and everything in between.
We use AI to help us gain insights on your competitors, what’s trending in your market, and learn how to implement those findings into keywords and topics for your social media posts. Human marketers on our team use their industry knowledge, intuition, and creativity to oversee, create, and post content that actually sounds like you.
No freelancers. No endless meetings. No expensive content filming days. No overpriced retainers.
With Krailo, we simplified social media to what really matters for businesses: continuous fresh content posted to their social media so that they don't have to, allowing them to differentiate themselves from rivals, and gain followers and stay relevant.
Businesses finally get what they’ve been asking for:
- Consistent visibility
- Fresh, on-brand content
- Real recognition from customers online without the stress of “doing social” themselves
This is the first time in social media history that you can have a full-time social marketing presence without hiring a team or needing extensive effort from the company.
The Real Mission Behind the Brand
My goal isn’t just to keep Krailo Socials ahead of the curve; it’s to make social media marketing feel authentic again while reducing costs to companies and using the most current technology to do so.
We’re solving real problems for business owners, marketers, and startups in the B2B, retail, and e-commerce spaces by helping them to show up online consistently and confidently. Because staying relevant online shouldn’t require burning out learning the latest technology and trends or selling out thousands to an overpriced agency.
We believe that the best marketing doesn't come from templates or trends; it comes from what your customers are asking for and presenting your company as the solution authentically.
What I Actually Believe
Beyond the tech and the business metrics, here’s what matters most to me:
👉 Business doesn’t have to feel fake.
👉 Marketing doesn’t have to sound like everyone else.
👉 The people behind a brand should be seen — not hidden behind jargon, suits, or overly curated posts.
That’s why I talk openly about the honest side of building and running a business. From the wins, to the low points and messes, the values I hold, and the behind-the-scenes reality of business most people don’t share.
Because people connect with people. At the end of the day, we're always going to relate better to value-aligned companies and people (even when shopping in B2B markets) not polished personas just posting noise and irrelevant content.
A Note from Me
Yes, you’ll see content created by my AI clone on our channels, and I’m proud of that. Running multiple businesses means I can’t always be on camera, but everything you see still comes from me: my strategy, my ideas, and my vision. AI might help execute it, but the heart and soul behind Krailo Socials will always be human. If you’re ready to move away from fake, forced, and filtered marketing and toward something more real — you’re in the right place.
Welcome to Krailo Socials.
